Modern PR for SAAS

As a SaaS marketing leader, you face significant challenges to meet customer demands while navigating the heightened expectations around profitability. You have to show value on every dollar spent.

By working with PANBlast, you’ll get a modern SaaS PR agency that understands the importance of aligning emerging growth brands’ strategic goals to drive business impact.

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Work

PR with impact

Whether you are looking to create a category or increase your awareness in a new vertical, PANBlast creates bespoke, outcomes-focused programs to get you where you want to go. From emerging growth to publicly-traded SaaS brands, we’ve put in the work to deliver PR programs with impact.

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Services

True team extension

Our services are designed to work seamlessly together or have strength as standalones. We treat each client individually, developing a custom PR strategy based on specific goals, budget, and needs across marketing, sales, and customer success.

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Expertise

SaaS PR veterans

At PANBlast, we’ve been working with SaaS brands since the category first emerged. With a deep understanding of how PR plugs into various stages of growth, our expertise runs as wide as it does deep, with experience spanning many verticals and industries.

Dive Into Our Areas of Expertise

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Data Drives Our Stories

$1B

client growth funding

4,000+

annual media hits

1,200+

annual content pieces written

“PANBlast understands the unique challenges of B2B SaaS organizations. They are incredibly strategic and know precisely how to build a comprehensive and effective PR program that aligns with our business goals, helping us drive awareness, increase pipeline, and acquire new customers.”

- CMO at Litmus

“PANBlast is relentlessly focused on driving ROI and actual value that supports our organization’s growth.”

- Sr. Director Brand Marketing at Terminus

“They don’t deal with fluff and vanity metrics. They’re laser focused on how they can drive value, which is fantastic.”

- VP Marketing at Capacity

“Everyone I’ve interacted with at PANBlast is dialed in to media trends and contextualizes our company message within the overall landscape.”

- Director of Marketing at Credly

“The team we work with at PANBlast is truly like an extension of our internal team…with PANBlast we’re able to be more strategic about how we use PR.”

- Marketing Director at Lightbox
Podcast

SaaS Half Full

Inspired by the candid conversations had at a bar after shows like SaaStr, MozCon and Dreamforce, the SaaS Half Full podcast, mixed by PANBlast, provides insights from SaaS marketers and others charged with growing SaaS businesses.

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Blog

2025 SaaS PR Predictions: Authenticity in an AI-Driven World

Agency News

SaaS brand announcements and news

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Ebook

Saas PR: Demystifying Modern Public Relations

What is modern PR? PR is still a brand marketing function designed to communicate a desired message to target audiences like customers, investors, partners, prospects, or talent. Yet, so much as changed. Learn more in our latest ebook.

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2024 AWARD WINNER

PR Daily Top Media Relations Campaign Winner

2024 HONOREE

Indiana’s Best Places to Work

2023 AWARD WINNER

Inc. Best Workplaces

2023 AWARD WINNER

Top Agencies – Campaign of the Year – Media Relations

2023 HONOREE

Inc. 5000 Fastest-Growing Private Companies

2023 HONOREE

Indiana’s Best Places to Work