Speaking to developers requires an understanding of their unique roles and professional pressures. PANBlast has spent more than a decade speaking the language of developers and engineering teams and also knows how to level up the narrative to the C-suite and tie it to macro business trends in the national media.

Moogsoft Case Study: Securing Top-Tier Media for C-Level Influence

The concept of AIOps is highly technical and speaks predominantly to an IT audience. While Moogsoft’s end users are IT practitioners and technical roles like CIO/CTO are often involved in the purchase decision, CEOs are often the final decision makers. Non-technical executive stakeholders need practical examples and relatable use cases to understand the benefits of AIOps holistically. Moogsoft challenged PANBlast to position the company and its product in the national media without leaning heavily into technical jargon to reach executives making purchasing decisions.

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