Supporting Your Customer Journey
The MarTech space is extremely crowded and understanding how to differentiate your solution is key to its success. From SEO to SMS and CDPs to ABM, PANBlast knows the jargon (acronyms on acronyms) and is the ideal partner to speak to CMOs and marketing practitioners alike. We’ll leverage PR along your customer journey to move your prospects down the funnel.
AI and Automation
For marketers, AI is transforming content creation, personalized communications, and campaign optimizations – not to mention the rise of AI-powered marketing assistants. At the same time, responsible, ethical use of AI is crucial for brand authenticity. The PANBlast team is here to refine your brand’s AI narrative, helping shape a thought leadership strategy that sets you apart.
The Changing CMO
The role of CMOs has never been more demanding, focused on efficiency amid increasingly complex mandates. They need to arm teams with MarTech solutions – that’s you! – to help show attribution and impact pipeline. Using data-backed insights, our experts can help you stand out among a crowded landscape of solutions to be in a CMO’s consideration set when in the market for new vendors.
Data Privacy and Consolidation
Increasingly, marketing teams are pushed to consolidate tools while also maintaining integrity in data privacy. And they expect the same from the vendors in their MarTech stack. We’ll help you navigate shifting dynamics and ensure your data-privacy positioning is front and center with your prospects.
Litmus
Thought leaders as experts
Litmus, a leading email marketing platform for enterprise customers, boasts clients such as Ford Motor Company, Target, and JP Morgan. The company brought on PANBlast to position the organization and its spokespeople as thought leaders and experts on personalization and email marketing.
MarTech Coverage
