With AI-driven discovery on the rise and reputation more critical than ever, software brands are turning to public relations firms that truly understand the tech landscape. But, as a B2B SaaS company, where do you start when choosing a PR agency? While marketers turn to peer groups and online research to narrow the pool, G2 is also a resource that helps vet the best PR agencies for SaaS and B2B tech companies.
According to G2’s Summer 2025 Grid Report for PR Agencies, these four firms are the top performers based on client satisfaction, market presence, and service excellence, and each brings something unique to the table.
So, who are the best PR agencies for software companies right now? Here’s the breakdown:
1. PANBlast
Category Leader | G2 Rating: 4.9/5
Best for: Emerging to high-growth B2B SaaS companies seeking high-impact media coverage and executive thought leadership at scale.
Formerly known as BLASTmedia, PANBlast recently joined PAN Global, making it one of the most experienced B2B tech-focused PR agencies in the U.S. With deep specialization in executing PR for emerging to high-growth B2B SaaS companies, the agency combines media relations with modern digital storytelling—from narrative development to executive LinkedIn strategies.
‘Why software companies love PANBlast:
- Proven market success for more than 20 years
- Expertise in vertical SaaS, including DevOps, legal tech, HR tech, retail and e-commerce, cybersecurity, and climate tech
- Full integration with PAN Global’s broader marketing ecosystem
Notable clients: The Predictive Index, Appknox, Bloomreach
2. SmartBug Media
Category Leader | G2 Rating: 4.8/5
Best for: Software brands seeking a full-funnel marketing partner, including PR.
SmartBug is known for revenue-focused inbound marketing. As a HubSpot Elite Partner and PR agency, they help clients in various industries build thought leadership and generate leads through storytelling, SEO, and digital content.
Why software companies love them:
- Integrated PR and marketing strategy under one roof
- Strong chops in Hubspot
- Integration across marketing functions
Notable clients: Changepoint, Quoteit, Topia
3. Baden Bower
Category Leader | G2 Rating: 4.7/5
Best for: Early-stage software startups looking for guaranteed media coverage.
Baden Bower specializes in performance-based (pay-to-play) PR, emphasizing global media placements and brand authority. They’re a favorite among young startups that need fast traction and international reach.
Why software companies love them:
- Guarantees features in recognizable outlets
- Strong presence in APAC markets
- Clear, transparent packages ideal for start-up brands
Notable clients: Web3 and SaaS startups across Singapore, London, and San Francisco
4. Firecracker PR
Category Leader | G2 Rating: 4.6/5
Best for: Companies launching new products or breaking into new markets.
While not specialized in SaaS or B2B, Firecracker PR offers launch-focused PR campaigns for B2C and B2B brands. With its “Ignite” methodology, the agency takes a highly structured approach to media outreach, thought leadership, and analyst relations.
Why software companies love them:
- Speed-to-market launch support
- Strong track record with early-stage tech startups
- Affordable packages
Notable clients: VoxOx, ShieldAI, mParticle
How Does G2 Rank PR Agencies?
G2’s Grid Reports are based on real, verified reviews from clients combined with market performance metrics. Agencies are evaluated across several criteria, including:
- Customer satisfaction: Direct feedback from client reviews
- Market presence: Company size, reach, and growth momentum
- Service delivery: Consistency, communication, and outcomes
- Likelihood to recommend: A key metric in the report’s scoring
- Industry focus: Ability to serve specific verticals, like software
Each quarter, G2 uses this data to generate its Grid Report, which identifies Category Leaders—firms that consistently deliver exceptional results with a strong market footprint.
Want to learn more about why PANBlast is ranked as one of the best PR agencies for B2B tech and software companies? Contact us today!