INDIANAPOLIS – July 30, 2025 – PANBlast (formerly BLASTmedia), a division of PAN and a PR agency dedicated to B2B SaaS, has been selected as PR Agency of Record (AOR) by The Predictive Index, the data-driven HR and talent optimization platform used to hire top performers, develop effective managers and retain your people. This partnership has already significantly amplified The Predictive Index’s voice within the industry, resulting in impactful media coverage from national business commentary to industry thought leadership across LinkedIn and trade media.
“With PANBlast as our PR powerhouse, we’ve been able to further execute on our commitment to thought leadership in human resources, talent management, and the evolving landscape of work,” said Courtney Swift, corporate communications manager at The Predictive Index. “They’ve helped us not only break into the media conversations that matter, but contribute bigger and bolder perspectives on the market.”
Since engaging PANBlast as its PR partner after a rigorous agency selection process, The Predictive Index has garnered significant media traction, including Fortune, Fast Company, HR Dive and Silicon Republic, and increased engagement on LinkedIn for company thought leaders.
“Our engagement with The Predictive Index perfectly illustrates the power of targeted B2B SaaS PR,” said Mendy Werne, managing director of PANBlast. “We’re committed to helping The Predictive Index solidify its position as a leading voice in HR and talent optimization. This collaboration not only amplifies their message but also demonstrates our expertise in connecting innovative SaaS companies with the audiences that matter most. I can’t wait to see what’s to come as we grow our partnership.”
In addition to its work with The Predictive Index, PANBlast recently added several leading B2B SaaS brands to its client roster, including AppKnox, Harri, K-ecommerce, Legit Security, LevelPath, Valid8 and more. Discover more about PANBlast by visiting www.panblastpr.com.
About PANBlast
PANBlast (formerly BLASTmedia) is a wholly owned division of PAN, a global, integrated, brand-to-demand agency forged from PR. PANBlast is dedicated to serving emerging to high-growth B2B SaaS brands like Cordial, Model N and Mood Media, applying a deep understanding of the unique challenges in scaling a SaaS business and how PR impacts four primary pillars: investors, employees, partners and customers. For more information, visit panblastpr.com and follow us on LinkedIn.