Welcome to the world of vertical influence — where precision trumps volume, and industry expertise is your golden ticket.
In the B2B SaaS PR space, there’s been an undeniable shift that mirrors the above idea: One-size-fits-all PR strategies overly focused on Tier 1 don’t move the needle anymore.
Why? Too much media noise, variation in mediums, and short attention spans. There is power in your message when you speak directly to a specific audience.
This is where vertical influence comes in. It’s the art of becoming the go-to voice in your market and sub-verticals; the brand that doesn’t just sell a product but becomes an integral part of its ecosystem. Vertical influence means tailoring your PR and communication efforts to resonate deeply within specific industry sectors — positioning your company as the thought leader, the problem solver, and the innovation driver in your chosen vertical.
In this ebook, we’re pulling back the curtain on vertical influence by exploring:
- What vertical influence means and why it’s your new PR superpower.
- How to identify and engage with your specific audience.
- The most effective channels for building vertical influence.
- Measuring the impact of your vertical influence efforts (because what gets measured gets managed).