Healthtech PR
Healthcare technology shapes patient access to care and medication. SaaS and AI-native platforms break down barriers and simplify the patient journey. PANBlast clients operate across the health ecosystem, from revenue management to health insurance, telehealth and life sciences.
We know the nuances of the highly regulated industry and can translate sophisticated B2B tech into compelling, high-impact stories. We position our clients’ executives as go-to experts on policy shifts and market trends, consistently landing coverage across trade and top-tier media.
Responsible AI Use
Healthcare tech impacts human lives. Industry software must maintain a balance of security, accuracy, and empathy, and the technology faces more scrutiny than most other industries. PANBlast helps health tech innovators establish market trust and demonstrate how their platforms positively impact patients.
Regulations
Lawmakers at all levels are continuously implementing new rules and regulations, compounding healthcare tech companies’ administrative burden. The constant shifts require system and business agility to maintain compliance. PANBlast positions client spokespeople as authoritative policy experts who can translate complex compliance mandates into plain language and straightforward guidance for readers.
Complex Patient Journeys
The U.S. healthcare system is incredibly complex, and patients frequently encounter challenges and roadblocks when navigating the maze. Healthcare tech companies strive to simplify the patient journey. PANBlast helps clients demonstrate how their platforms benefit consumers and weigh in on efforts to reshape the healthcare ecosystem.
Iris Telehealth
Building a National Voice in Behavioral Health
Telepsychiatry provider Iris Telehealth wanted to elevate its brand from a telehealth solution for community clinics to a national leader and strategic partner to large health systems. PANBlast built a multi-layered PR program centered on spokesperson authority, proprietary data, proactive issue positioning, and ABM alignment.
