Reimagining PR for today’s attention economy
Effective PR for SaaS and emerging AI companies today goes beyond good storytelling. It requires intimately understanding where the audiences you want to influence are consuming information online and navigating a rapidly-evolving media landscape. At PANBlast, we create unique commentary and amplify it across owned and earned channels, ensuring it is credible, discoverable, and consistently visible.
AI-Era Media Relations
The media landscape has fractured across traditional outlets, newsletters, podcasts, and now AI-generated answers. PANBlast builds media programs that earn coverage where your modern buyers actually consume information, including the LLM responses that are fast becoming a norm in B2B research.
We lead with story. That means rapid-reaction pitching on breaking news, data-driven campaigns powered by proprietary insights, and a deep bench of executive spokespeople ready for commentary when the moment calls. The result: a consistent, authoritative and trust-building presence across the earned channels that move markets and the AI platforms shaping buyer perception.
- Outreach to national, trade, vertical, and local media print, broadcast, and online
- Podcast & YouTube show apprearances, newsletter (trade, LinkedIn, Subsrack) inclusion
- Media influencer and analyst engagement
- Announcements
- Newsjacking and timely reactive opportunities
- Customer advocacy (case studies, interview opportunities)
- Company and AI/SaaS founder features
- Client data and owned-asset campaigns, eBooks, whitepapers, reports, surveys
- Journalist inquiry response management
- Target account/ABM list activation in media placements
- AI and LLM visibility monitoring to prioritize high-citation outlets
Thought Leadership & Technical Expert Visibility
Making noise is different from making an impact in AI and SaaS PR. The market is full of AI slop. PANBlast builds up technical experts and thought leaders with a consistent, credible point of view and a subject matter expertise to show up in media, on LinkedIn, and increasingly, in the AI-generated answers your buyers are reading before they ever visit your site.
PANBlast moderates story mining, sitting with your executives and SMEs to surface contrarian takes, hard-won experience, and data-backed perspectives that set you apart. Then we amplify them everywhere that matters to your audience.
- Cross-channel founder and executive communications
- Contributed content and bylined article placements
- Media training, education and mock interviews
- Media interviews (podcast, YouTube, virtual, in-person, written)
- Executive and SME story-mining sessions
- Speaking program management
- LinkedIn content management (corporate and executive)
- Analyst relations
- Award program management
- AI visibility optimization for executive spokespeople
Content & Narrative Development
PANBlast’s content team of expert writers supports and builds the narrative infrastructure of a PR program. That means understanding your brand voice, ICP, and the AI search landscape your buyers are navigating, then creating non-commoditized content engineered to earn coverage, drive traffic, and show up where it counts. From executive ghostwriting to pillar-page strategy, we make sure your story is consistent, credible, and impossible to ignore.
- Press releases
- Bylined articles and executive ghostwriting
- Blog content
- LinkedIn content (corporate and executive)
- Award nominations
- Quote development
- eBooks, whitepapers, and data reports
- AEO-optimized pillar pages & other content structured for LLM answers
- Infographics
- Short-form video and video scripts
- Sales enablement emails
- Web copy
- Case studies
PR Measurement, Reporting & AI Visibility
Vanity metrics don’t move the sales and marketing pipeline. PANBlast has invested in technology and reporting infrastructure to give you real-time campaign transparency and measurement that connects PR activity to the outcomes your board actually cares about. This now includes AI visibility. As LLMs become a starting place in B2B research, we audit how your brand appears in AI-generated responses across ChatGPT, Perplexity, and AI Overviews, and build reporting that tracks your presence over time.
- Real-time PR data dashboard for full campaign transparency
- PR OKR development based on marketing, sales, and customer success goals
- Metrics benchmarking and reporting (beyond impressions), including:
- Tracking of backlinks from coverage to designated landing pages
- Domain Authority of secured earned placements
- Google Analytics reporting: organic and referral traffic, sessions, time on site
- Keyword and key message pull-through
- In-depth quarterly reports
- Media Share of Voice tracking, reporting, and analysis
- AI and LLM visibility audits and reporting (ChatGPT, Perplexity, AI Overviews)
- Competitor monitoring of corporate and individual thought leaders
- Spokesperson utilization tracking
- LinkedIn engagement and sentiment analysis
Strategy, Counsel & AI Positioning
We build PR programs with a strategic foundation: understanding your competitive landscape, auditing the media and AI search environment, and developing the messaging that will anchor your program. We’re also here when things get complicated. Crisis, narrative pivots, unexpected challenges, whatever requires clear thinking and fast counsel, this is the work our agile team does best.
- Competitive analysis
- Narrative development and media messaging
- Thought leader and media landscape audits
- Target account / ABM list research and tracking
- AI visibility and SEO research for campaign alignment
- Quarterly campaign planning
- Crisis communications
- Internal and corporate communication counsel