Work

Flute Builds Internal Alignment and National Market Visibility Through Dual-Phase Rebrand Campaign

Flute (formerly Aurora Payments) partnered with PANBlast to execute a comprehensive rebrand communications campaign. The initiative aimed to redefine the company beyond traditional payment processing and establish its new identity as a modern platform focused on eliminating friction for everyday businesses. Through a synchronized internal launch and a multi-phase external communications strategy powered by proprietary research and content syndication, Flute successfully established its market positioning, built internal brand advocacy, and drove widespread media visibility.

How Mood Media Owned the Conversation Around In-Store Experience

Over nearly three years, PANBlast delivered a comprehensive PR program that combined original research, executive thought leadership, customer storytelling and proactive media relations to position Mood Media as a trusted authority on experiential retail.

AI Thought Leadership for Woman CEO & Founder

Language I/O, an AI-powered real-time translation platform, partnered with PANBlast to establish CEO and founder Heather Shoemaker as a prominent voice at the intersection of AI, translation technology, and ethical innovation. The goal was to position Shoemaker as both a business leader and a trusted expert who could speak authoritatively on the technical and social dimensions of artificial intelligence — from gender bias in algorithms to responsible data security practices.

Elevating a Global Coaching Platform Through Strategic SaaS PR

PANBlast partnered with CoachHub, the leading global digital coaching platform, in a four-year SaaS and AI PR campaign focused on transforming the market’s understanding of coaching. Together, the teams worked to shift the idea of coaching from a perk reserved for senior leadership to an accessible, scalable development tool for every employee at every level.

Iris Telehealth Builds a National Voice in Behavioral Health

With ambitions to expand deeper into the top 100 health systems and engage COOs and executive decision makers, Iris sought to be present in larger industry conversations about access, integration with primary care, sustainability and the future of behavioral health care. By February 2026, the partnership had delivered sustained, high-impact visibility, built a credible national spokesperson and aligned earned media directly to account-based marketing and sales priorities.

Original Research: Elevating The Predictive Index as an HR-Industry Authority

The Predictive Index (PI), a talent optimization platform, partnered with PANBlast in 2025 to shift perception from “an assessment tool” to a strategic workforce optimization partner. PANBlast executed original research to differentiate PI's commentary and position it as an industry leader.

AI Narrative: Becoming an Industry Authority

Bloomreach, an e-commerce personalization platform, has been a PANBlast client for more than two years. Through PANBlast’s PR efforts, Bloomreach wanted to not only increase its awareness over competitors within the crowded retail tech industry but also become an authority in AI and e-commerce. PANBlast developed a PR strategy focused on thought leadership, data, and customer elevation to make Bloomreach a central part of the AI-driven retail conversation.

Amplifying impact through a vertical PR strategy

Mood Media is a global leader in experiential media solutions, from music and messaging to digital signage, scent, and AV system solutions. To realize its goal of amplifying the company’s presence across various industries and verticals, PANBlast crafted a PR program to elevate Mood Media's voice as a thought leader and demonstrate its innovative edge amidst a competitive market. With a focus on capturing the attention and support of key industry segments like QSR (quick-service restaurants), Hospitality, Retail, and Automotive, the program sought to establish Mood Media as the definitive name synonymous with exceptional in-store experiential solutions.

Leveraging data for vertical influence

Quorum partnered with PANBlast on a strategic PR program to leverage its extensive legislative data, generate newsworthy insights, and elevate its position as the foremost voice in public affairs technology.

Building brand awareness by pulling strategic PR levers

A niche company wanted to establish itself as a thought leader in the supply chain and manufacturing space, gain brand awareness to match its competitors within the industry and amplify a very specific milestone. PANBlast helped identify the best PR strategy to build a consistent flow of media coverage with the media outlets that mattered most to the company’s targets.

Leveraging customers for media opportunities

B2B SaaS buyers rely heavily on the experiences of existing users. Customer case studies and references are powerful tools, offering invaluable, honest insights into a platform's strengths, weaknesses and real-world impact.

CEO elevation: thought leadership campaign

Authenticx is the new standard in healthcare for listening to customer voices at scale, using AI and ML to identify customer pain points by collecting and analyzing millions of customer conversations every month and generating actionable insights from the data.

Navigating the silicon valley bank collapse

On March 10, 2023, regulators shut down Silicon Valley Bank (SVB) following a bank run driven by fear of the bank’s insolvency. The collapse of SVB sent shockwaves through the tech industry, as SVB was a major lender to startups and venture capital firms.

Amplifying HR leaders to promote, retain, and attract employees

Formstack is a workplace productivity platform that empowers anyone to digitize what matters, automate workflows and fix processes without code. The company works with brands like Netflix, Twitter and NHL.

The importance of media training when entering a new category

As notable experts, thought leaders offer their expertise and insights to others via social media, speaking engagements and media interviews.

Trade PR drives inbound leads

Vibenomics is a leading Audio Out-of-Home™ (AOOH) advertising provider for retailers, including grocery brands like Hy-Vee and Kroger.

Newsjacking: Litmus

Litmus is a leading email marketing platform for enterprise customers like Ford Motor Company, Target and JP Morgan. The company looked to PANBlast to help position the organization and its spokespeople as thought leaders and experts on personalization and email marketing.

Data campaign: Pattern89

Pattern89, a marketing AI platform to predict creative performance, charged PANBlast with developing a media relations strategy to increase awareness of the company as a leading voice in marketing automation.

Category separation: Phenom

Phenom is a leading talent experience management (TXM) solution that helps organizations attract, engage and retain top talent. The scaling SaaS company chose PANBlast after a robust agency review, as it needed to raise its profile with HR-buyer communities and increase awareness of its AI capabilities and expertise in a crowded HR-tech industry.

PR supports VC fund launch

PANBlast generates awareness for the first venture capital firm in Indiana dedicated to investing in Black, Latinx, women and LGBTQ+-led startups.

Thought leadership content builds authority

PANBlast inserted Cheetah Digital as a thought leader in trend conversations to position them as an authority.

Stages of growth into a new vertical market

Ontario Systems launched into the government sector with BLASTmedia’s support, which was the company’s first new vertical market.

PR’s role in series A to acquisition

PANBlast began working with Scout RFP in 2016, as Series-A startup working out of its first San Francisco office. PANBlast focused on securing prospect-facing press to help meet customer-acquisition goals.

Increasing industry share of voice

After one year of partnering with PANBlast, 6sense owned share of voice for the first time compared to its competitive set — closing the gap by 30 percentage points.

Promoting brand campaign leads to direct ROI

PANBlast promoted Smartling’s brand campaign, helping increase sales including language services by 60%.

Securing top-tier media for C-level influence

Leveraging a client’s customer story, PANBlast secured coverage in the Wall Street Journal to help Moogsoft position its AIOps platform.

AI technology product launch

Veritone (NASDAQ: VERI), developer of the world’s first artificial intelligence operating system, called on PANBlast to help launch the company’s latest proprietary machine-learning technology, known as Conductor.

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How Appknox Built U.S. Credibility Through Data-Driven Cybersecurity PR