Appirio Selects PANBlast as North America Public Relations Agency of Record

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Author: Lindsey Groepper
Lindsey Groepper

(INDIANAPOLIS – May 11, 2016) PANBlast, a national public relations agency, is now the agency of record for Appirio, a global services company that helps customers create next-generation worker and customer experience using the latest cloud technologies. Moving its headquarters from San Francisco to Indianapolis in 2015, Appirio sought a Midwest PR firm with expertise in enterprise technology and a speciality in media relations. After an extensive agency review, PANBlast was chosen to lead all media relations efforts for the brand in 2016.

“Appirio is a brand making big waves in the global services industry and a big impact in Indianapolis,” said Kelly Hendricks, CEO of BLASTmedia. “Our core values of transparency and employee engagement are aligned, and we’re excited to partner with Indianapolis’ 2016 Tech Company of the Year.”

Appirio engaged PANBlast in March 2016, and the firm is focused on raising market awareness for Appirio’s offerings as one of the only independent cloud consultancies, and as a thought leader in the use of cloud technology to increase employee engagement and in turn, customer experience. Since striking the partnership with PANBlast, Appirio has been featured in national, trade and local media including Fortune, IDG and Indianapolis Business Journal. In Q2 2016, PANBlast is supporting Appirio’s Worker Experience Tour, a worldwide roadshow featuring industry experts revealing proven employee engagement techniques.

“In our search for a nimble, flexible and experienced PR firm, PANBlast quickly stood out,” said Elizabeth Friedland, Director of Communications at Appirio. “From the start, we felt like PANBlast was working for our team rather than just pitching us – and that was impressive. We’re looking forward to seeing what our teams can do together.”

BLASTmedia’s decade of experience includes media relations, content marketing and social media strategy for both consumer and enterprise clients. For more information about PANBlast and its capabilities, visit

About BLASTmedia

PANBlast is a national public relations agency, specializing in media relations, content creation and amplification. We believe that hustle and dedication deliver results, and are proud to represent brands like adidas, Crosley Radio, ZEISS, hhgregg and Long John Silver’s. In 2016, PANBlast was named a Best Places to Work in Indiana company. Follow PANBlast on its blog, Facebook and Twitter.

About Appirio

Appirio is a global services company that helps customers compete and win in the Cloud Economy. As the leader in enterprise crowdsourcing, we deliver unmatched customer value by combining the world’s top talent with a unique cloud services platform. Our platform harnesses the power of one of the world’s largest crowdsourcing communities, thousands of ready to deploy assets, and leading cloud, industry and technical experts, to help our customers drive competitive advantage. Appirio is a trusted partner to some of the world’s largest brands, including Cardinal Health, Coca-Cola, eBay, Facebook, Georgia-Pacific, Home Depot, Moen, and Sony PlayStation.