Marketing experience used to be table stakes. In the AI era, it might be the whole advantage.
In this episode of SaaS Half Full, Greg Jung, CMO and Head of Insurance Sales at Seven Corners, makes the case that AI hasn’t made seasoned marketers obsolete. It’s made them more valuable. Greg walks through his 10-80-10 framework for pairing human judgment with AI execution and explains why marketers who’ve lived through a few cycles of hype are best equipped to survive this one.
Experience is the thing AI can’t fake
AI can generate ideas, crunch data, and speed up execution. What it can’t do is replicate judgment built from years of decisions that worked and decisions that didn’t. Greg’s argument isn’t that AI is a threat to experienced marketers. It’s that experience is exactly what keeps AI output from becoming a liability. The teams leaning too hard on AI and too lightly on institutional knowledge are the ones most likely to get burned.
The 10-80-10 framework
Greg’s framework for operationalizing AI without losing the plot: use human judgment to define the strategy up front, let AI handle the heavy lifting in the middle, then bring humans back in to refine and approve before anything ships. It’s a structure built for marketers who want AI’s speed without handing it the keys.
When data pulls you away from your brand
Greg points to Nike as a cautionary tale of a brand that let data steer it away from its own identity. The lesson applies just as easily to AI. Data and AI tools are only useful in the service of a clear brand point of view. Left unchecked, they’ll optimize a brand right out of what made it recognizable in the first place.
More content is not the goal
A sharp point: producing more content doesn’t mean producing better content, and AI makes it dangerously easy to confuse the two. He also shares how to spot AI-generated marketing content in the wild, a skill that’s becoming as important as writing it well.
Where AI is actually headed
Greg closes out with a look at where AI is already reshaping advertising, SaaS platforms, and customer experience, including a story about an AI voice agent that won the business outright.
Want the full conversation? Listen to Greg Jung on SaaS Half Full.
Also: Check out the ebook “Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue” by PANBlast.
Episode Transcript
This has been generated by AI and optimized by a human.
[00:00:00] Greg Jung: A seasoned marketer has the experience and the judgment that AI cannot replicate. So the best marketers are the seasoned marketers that can take that experience, combine it with AI to leverage it in a positive manner.
[00:00:18] Hi, and welcome back to SaaS Half Full, the only show serving B2B SaaS and AI marketers. I’m Lindsey Groepper, EVP at PANBlast, and I will be both your host and bartender today. I had a killer conversation with Greg Jung, who is the CMO at Seven Corners. And Greg and I dove into an interesting topic as it relates to experience in the age of AI.
[00:00:41] Now, some of you may think that experience may have become obsolete with AI. We all have access now to the same tools, same ideas, same prompts, same research, et cetera. But Greg argues just the opposite and believes that experience is the only thing that is now genuinely scarce and is a differentiator when it comes to AI in marketing.
[00:01:03] So if you’d care to, grab a drink and join me as I speak with Greg.
[00:01:07] Lindsey Groepper: Hey, Greg. Welcome to SaaS Half Full.
[00:01:10] Greg Jung: Thank you. It’s great to be here
[00:01:11] Lindsey Groepper: It is awesome to have you, and you’re not too far from me. I very rarely talk to people in market, which is awesome. but you are only about 20 minutes from me in Indianapolis. You are in Carmel. Um, in hindsight, we like maybe could have done this at a bar and really made the whole sharing a drink thing happen.
[00:01:28] Lindsey Groepper: But, we are doing it virtual. And are you joining me for a drink today? It is a respectable 2:45 PM hour. So what do you mix up today?
[00:01:38] Greg Jung: I have been up since 2:00 AM, so if you think of it that way, it’s kind of late night for me. So yes, I am good– I’m good to go.
[00:01:48] Lindsey Groepper: Awesome. What are you mixing up?
[00:01:50] Greg Jung: I am doing a blood orange mimosa cocktail. So I’ve got some blood orange fruit drink, and I’ve got, some prosecco. So gonna mix those, and I’ve got some dried fruit to garnish it with
[00:02:05] Lindsey Groepper: Dang. that’s way cooler than what I’m drinking, but that sounds so perfect for a 90-plus degree humid day here in Indy, so that’s awesome. I’m going with pretty standard. I’m doing a Tito’s and a cherry bubbly, um, which is also perfect for a hot day. So, cheers. Thanks for
[00:02:22] Greg Jung: Cheers. Yes, definitely. And I’m going to actually mix it up while
[00:02:27] Lindsey Groepper: Oh, please do. Um, and, uh, this is– Most people just listen to our episodes. Some people will be watching on YouTube. so Greg was holding up, if you’re not watching and you’re just listening, all the accoutrements to make up this lovely drink. and he’s gonna be mixing up here live as we talk. Um, well, I was excited to, to talk to you, Greg.
[00:02:48] Lindsey Groepper: We’re, we’re talking about something pretty interesting as it relates to AI. I know my last episode, we talked nothing about AI, which truly was very, refreshing. We talked about in-person events and owned events that had nothing to do with AI. But back on the AI train, but we are talking about something that we have not discussed, in today’s AI era, which is the role that experience now plays.
[00:03:12] Lindsey Groepper: Um, and you have a very interesting take on that, um, that we’re gonna dive into.
[00:03:22] Lindsey Groepper: But before we do, Greg, I want to give our listeners an understanding of who you are, currently. So if you could talk about, a little bit about your background, and how you ended up as CMO at 7 Corners, and then dive into, your Marketing Encore brand.
[00:03:33] Lindsey Groepper: Because I know for a fact, just based on my network, I have many folks listening that are gonna fit into this Marketing Encore group, that you may have some, uh, new consumers of your brand here shortly
[00:03:47] Greg Jung: Yeah. Um, I’ll give you a quick fly-through of my background. Um, I am originally from Indiana, and I have– I say I attended all of the best schools in Indiana. So my undergrad is Purdue. I have a master’s from Butler and an MBA from Notre Dame. So all
[00:04:06] Lindsey Groepper: Oh my gosh.
[00:04:07] Greg Jung: especially… Yeah. Yeah. So I have two MBAs, so I don’t know if that means I’m smart or kind of dumb that needed to do it again.
[00:04:17] Greg Jung: So
[00:04:17] Lindsey Groepper: You were broke at one
[00:04:18] Greg Jung: what it is.
[00:04:19] Lindsey Groepper: Don’t know.
[00:04:20] Greg Jung: Yeah. Still am. Um, but, so I, I have been in marketing pretty much my entire career. And a fun fact, I started with a company called Aprimo in Indiana or in Indianapolis here, and they grew up at the same time that another company that got acquired by Salesforce was starting as well, ExactTarget.
[00:04:44] Greg Jung: and we kind of grew up together at the same time. Aprimo got acquired by Teradata, and ExactTarget, of course, got acquired by Salesforce. And so I’ve been in marketing resource management and marketing technology since the early 2000s. and that was kind of my first foray into the B2B marketing space, product marketing, software, tech.
[00:05:08] Greg Jung: I then went on to, join Bank of America, and I was at Bank of America for ten years in Charlotte, North Carolina. So I escaped Indiana for about seventeen years, um, lived down in Charlotte, and I worked on crisis communications and internal communications for the bank. And then, um, I ventured my way up to Chicago and did a couple stints with data analytics companies, and then found my way out to San Diego, and I was deciding San Diego or move back to Indianapolis to be with Seven Corners.
[00:05:43] Greg Jung: And of course, why wouldn’t you want to come back to these wonderful winters when you live in seventy degree and sunny
[00:05:50] Lindsey Groepper: just, I’m following you up right now, Greg, and I’m like, and y- and, and you’re ba- and you’re here. Okay. All right. Same way to go. Wow. Okay
[00:05:57] Greg Jung: So, so I’ve been at Seven Corners now for eight years. and it’s really my first foray into direct-to-consumer. So Seven Corners, we’ve been in business for thirty-two years. we have two main areas that we serve, travel insurance, and we have a government, healthcare division. And so travel insurance, I’m the CMO for the entire company, but I also lead our insurance sales, and I work with our healthcare team on marketing as well.
[00:06:29] Greg Jung: And so I’ve been here for eight years. It’s been a very interesting space to be in, especially now that AI is really coming into play. InsurTech is a big topic of conversation right now and how AI is all playing into claims adjudication to selling. I mean, are you able to sell using conversational AI?
[00:06:52] Greg Jung: So there’s a lot of, a lot of talk in that area, as well. And so, yeah, that’s kind of a quick fly-through of my education. I’m not a big fan when people talk about education. I only put it in context of the state of Indiana because you notice the one school I didn’t attend,
[00:07:09] Greg Jung: Southern Indiana. We won’t talk about that.
[00:07:13] Greg Jung: So…
[00:07:14] Lindsey Groepper: Indiana State.
[00:07:16] Greg Jung: True.
[00:07:16] Lindsey Groepper: Yeah, I, I have, uh, yeah, some Indiana Staters in my, in my circle here. and I also used to live in Chicago. Uh, I was in the Lakeview area and it was pre-kids. Uh, had a grand old freaking time in Chicago. Broke as a joke. Would do it all over again. I absolutely love that city. I hope your experience was equally as positive
[00:07:38] Greg Jung: I too was in Lakeview. I actually lived in Wrigleyville, and I was there when the Cubs won the World Series. So
[00:07:44] Lindsey Groepper: Oh, very cool.
[00:07:46] Greg Jung: yeah. Yep
[00:07:48] Lindsey Groepper: there,we were there not when they won, it’s when they, uh, had the big downfall with Bartman, taking away the ball from Moises Alou. I was at a bar and remembering that whole thing went down. so different times, but,
[00:08:00] Greg Jung: of Chicago remembers that.
[00:08:02] Lindsey Groepper: Oh, yeah. Oh, yeah. Uh-huh. I remember, yeah, that feeling during that game, was not the game, but at a bar right next door.
[00:08:09] Lindsey Groepper: okay. Thank you for the overview, a little background.
[00:08:12] Lindsey Groepper: you also have created a brand that is yours called Marketing Encore, and this is gonna dovetail directly into the conversation that we’re gonna have about the role of experience in the AI era now for marketers. talk to us about what Ma- Marketing Encore is, and we’ll dive into our topic.
[00:08:30] Greg Jung: Sure. So, um, Marketing Encore is kind of a, a out-outlet of, I have a consulting company and it’s in-demand consulting, and I also am– I have a white label marketing platform for small businesses, called Marketer Hub. And so as I was kind of working on that coming to fruition, it really is kind of that transition of being a CMO of a company and then moving into independent consulting, which is what I call my Encore.
[00:09:06] Greg Jung: And so, I’m in my fifties and the Marketing Encore is really meant for fifty plus marketers in the age of AI. And all of my content, messaging, and even now training in the Marketing Encore community is built for the seasoned marketer in the age of AI. And I think there’s a lot of misconceptions out there about being an over 50 marketer that you’re going to lose your job because of AI.
[00:09:39] Greg Jung: I argue quite the opposite. A seasoned marketer has the experience and the judgment that AI cannot replicate. So the best marketers are the seasoned marketers that can take that experience, combine it with AI to leverage it in a positive manner. And so that’s what really the Marketing Encore is meant to do, is to kind of get that messaging across that seasoned marketers are a rare breed, and matter of fact, are more in demand now in the age of AI
[00:10:14] Lindsey Groepper: Before we hit record, I said I’m, I’m both bummed and pumped that I’m not quite yet able to be a part of that community. I am a couple years away, not far, be here before you know it. Um, but I have, in my network many 50-plus B2B marketers and AI marketers that, I’m gonna pass this episode on to once it goes live, but also flag, Marketing Encore to them.
[00:10:38] Lindsey Groepper: because it is a, it is a contrarian point of view. every marketer would agree that, like, experience matters, right? I mean, that’s, something that we can likely all agree on. However, many, to your point, may believe that AI is really starting to make experience obsolete because we all have access now to the same exact data, the same idea generation, same prompting.
[00:11:01] Lindsey Groepper: So where does that experience come in? but you’re making the argument that AI’s actually made experience, like, the only thing that’s genuinely scarce now. So unpack this for us.
[00:11:12] Greg Jung: Yeah.
[00:11:14] Greg Jung: So, on Monday, I, I had a post, um, that I, put out on LinkedIn, and it was called the slop tax. And I said, “Everyone can publish more. Almost nobody publishes better.” And, if you think about this, um, slop, the word slop was named Word of the Year by Merriam-Webster, and a couple other, dictionaries.
[00:11:40] Greg Jung: And really when, when it becomes mainstream, you know that content has kind of veered in that direction. And I think what we’re seeing in marketing is AI can generate 30 ideas in a matter of seconds. But what AI can’t do is it can’t take your failures, your successes, the Friday afternoon emergency on messaging that you need to, to take into consideration.
[00:12:14] Greg Jung: And that’s where having that experience and judgment combined with the AI really makes someone a powerful marketer. And I think the people who understand that and adapt to that m-mentality quickly will be very successful. Where I really see AI is, and it’s been interesting ’cause we have, um, our interns at 7 Corners today presented, their final project they’re wrapping up for the summer.
[00:12:44] Greg Jung: And a, a couple of them and one intern last year, came to me and they said, “Greg, I’m really worried about going into marketing because AI is gonna replace our jobs.” And they were asking: What can I do to keep from, from, facing that fear of not having an entry-level job because AI can do it?
[00:13:05] Greg Jung: and that’s where I said, you know, go back and take a look at, you know, brands from before. Take a look at BlackBerry. Why did BlackBerry fail? I do a, a, a series on the Marketing Encore YouTube channel where I do brand autopsies and, I call it marketing malpractice. And I’ve done, I’ve done Nike, I’ve done, Red Lobster, and I said, “Go back and take a look at those brands, because the teachings of what happened is what you can learn and then apply with AI to be a better marketer.”
[00:13:39] Greg Jung: And so, you know, it’s been interesting to kind of see it through both the lens of experience and the new marketers that are graduating from college. So
[00:13:48] Lindsey Groepper: so for those that, you know, have experience, and this is really anyone, whether it’s one year or 30 years. But like most of us, I’ll take myself for example, you know, we have this experience that sort of sits in our heads. You know, like we know what we know based on our experience. So there, this discussion almost turns into then like how do you like operationalize experience?
[00:14:11] Lindsey Groepper: So how do you actually like translate decades of, I think judgment is the word that you used, or taste or common sense, into repeatable marketing that benefits the entire team? Or that, depending on what you’re using, that it maybe AI can use. What does that look like? Is it playbooks? Is it prompt libraries?
[00:14:29] Lindsey Groepper: How do you, how do you operationalize that experience?
[00:14:32] Greg Jung: Yeah. W-what, what I see is, and kind of what I’ve been putting into practice is, I take one thing that I do in marketing per week. So l-I’ll give you an example. we’re trying to respond to a lot of, uh, media outreach. And so one thing that people are very sensitive to today is AI-generated content.
[00:15:00] Greg Jung: And PR teams and reporters have gotten very, very good at detecting AI content. So what I say is, take the prompt that the reporter gives you, and then use AI. So it’s, it’s kind of the ten, eighty, ten rule. Ten percent, use your experience. Write down things that are in your experience that relate to that prompt.
[00:15:26] Greg Jung: Then give it to the AI to come up with ten different ideas or ten different angles. Then use the final ten percent of your experience and judgment to finesse what the output did or gave you from AI, and then use that. So I find that if I, I break it down in marketing, one week it might be PR, the next week it might be social media, the next week it might be giving it all of my sales analytics and looking at forecasting and how my investment in digital advertising correlates and forecasting that out, where I’m taking one piece per week and I’m leveraging AI with my experience to then operationalize it.
[00:16:12] Greg Jung: So then it becomes my daily use case. And so that’s kind of how I’ve been tackling it.
[00:16:20] Lindsey Groepper: Okay. is there a specific campaign, maybe this is with your team or in some of the, I think you called them brand autopsies, if I have that right. Um
[00:16:28] Greg Jung: marketing malpractice, a brand autopsy. Yeah
[00:16:31] Lindsey Groepper: Brand, okay. or maybe it’s one of those where, like, you can walk us through a campaign or, you know, maybe it was just through a brand evolution where, it was clear that like experience beat the data or, you know, the experience trumped AI. any specific examples that you can share?
[00:16:49] Greg Jung: Yeah, you know, one of the ones that I did recently was on Nike, a, a brand that I, I love. Nike is not a shoe company, it is a storytelling company. And how it really grew was through telling the story of athletes that were basically their brand ambassadors. And as it moved away and they were using the data that said, “Cut out the middleman, create the Nike stores, don’t go through distributors like Zappos or, you know, whatever.
[00:17:25] Greg Jung: Sell direct, sell online.” What happened is they moved away from their brand ethos because of what their data was telling them and what their– the, the new leadership came in and, and basically said to do. And while they were doing that, brands like Under Armour and On, everybody wears On Cloud shoes now, um, they came in.
[00:17:51] Lindsey Groepper: I don’t like how they look.
[00:17:53] Greg Jung: Yeah,I wear an obscure brand because I’m getting old and I need like the arch support
[00:17:59] Lindsey Groepper: Oh, yes. Yes.
[00:18:02] Greg Jung: yeah. So I, I– Altra, A-L-T-R-A is my brand, um, now. But, that’s an example of where a brand deviated from their core, ethos, as I call it, right? Storytelling. And they went where the data was telling them.
[00:18:22] Greg Jung: And I think a lot of times that can happen when you, when you rely on AI to give you strategy, right? it doesn’t have the memory of the emotional connection with the customer. And that’s where an experienced marketer who’s lived it can take and say, “Okay, the data may be telling us this, the AI, AI output may be giving us this, but we’ve got to remember who we are.
[00:18:50] Greg Jung: So how do we come up with a strategy that complements what the data and the AI is giving us?” So, you know, I think they’ve kind of tried to veer a little bit more course correct back into the storytelling component of the brand. But yeah.
[00:19:08] Lindsey Groepper: Have you, uh, uh, want to like maybe go opposite here. Have you seen, and, and maybe it’s specifically with your Marketing Encore community, where AI has made experienced marketers worse potentially, where maybe they are like reluctant to, to– more reluctant to trust AI ba-based on their experience because I know better, my ideas are better, I’ve seen more.
[00:19:32] Lindsey Groepper: I say this to my kids all the time, “I’m telling you this because I literally have lived life longer and I, I know.” Um, have you ever seen where AI’s maybe made experienced marketers worse, and in what way?
[00:19:44] Greg Jung: I don’t know that I’ve seen it with making experienced marketers worse. Where I see the problem is AI makes everybody think they’re marketers. and I’ll, I’ll give you an example, not to pick on certain leadership at companies, but I’ve seen it where leadership will use AI, and they will look at it to build a strategy, a marketing strategy, and they trust that output, and they may trust it more than they trust their marketing team.
[00:20:17] Greg Jung: That’s where I’ve seen more of an issue because I think people are saying AI knows best and my, my team with 30 years of experience doesn’t know. and so I’ve seen that more than I’ve seen experienced marketers be skeptical of the data. And, I think I might be a little biased because, you know, I talked about my education.
[00:20:40] Greg Jung: I’m a lifetime learner. Like, when I wake up and I can’t sleep, I’m watching a YouTube video from HubSpot on Claude and how it’s automated, you know, this type of capability in marketing, which they have really good content, by the way. But, I haven’t experienced that skepticism of e- experienced marketers, but what I’ve seen it do is it gives a perception that everybody knows marketing.
[00:21:06] Greg Jung: I like to say this: I don’t know how to write code, so I’m never gonna be in the IT team. I don’t need someone in IT thinking that they’re a marketer because they used Claude to come up with a marketing campaign. So
[00:21:20] Lindsey Groepper: Yeah, I know. And that, and AI’s only made it worse. I feel like since the beginning of time that everyone always thinks they’re a marketer. And it’s always so funny to me because like, someone made in product or s- you know, someone in IT, someone in finance will say like, “Have we thought about, running Facebook ads?”
[00:21:36] Lindsey Groepper: Or, “What about a, like a billboard?” No one would ever go to the CFO and be like, “Have we thought about looking at our accounts receivable and just collecting money, like, earlier?”
[00:21:46] Greg Jung: Right
[00:21:46] Lindsey Groepper: No one does. It’s like nobody steps in that lane. But everyone always thinks they’re a marketer.
[00:21:52] Lindsey Groepper: AI’s definitely made it worse.
[00:21:55] Lindsey Groepper: When things like that happen, Not necessarily in your org, but, if you’ve seen it happen in other orgs, And with specifically when you know it’s been like AI-generated, you know, marketing or marketing ideas or content, do you have like a, I don’t know, I’m gonna call it like a, a kill test for AI-generated marketing where you have like a checklist in your head maybe to be able to say like, “Okay, this isn’t, this isn’t right.
[00:22:16] Lindsey Groepper: This isn’t ready yet.” What does that look like for you?
[00:22:19] Greg Jung: Yeah. So, uh, i-it’s easy to tell on imagery. It’s a little harder to tell on messaging. However, you can kind of tell on messaging because it– there’s certain phrasing that you can kind of put a li-litmus test
[00:22:34] Lindsey Groepper: Oh
[00:22:35] Greg Jung: and you can easily say that this is, you know… I, I look back at some emails where I used AI to help write, and I’m like, “Ohh, oh, why did I ever push send?”
[00:22:46] Greg Jung: it’s a little bit dependent upon whether you’re looking at creative or whether you’re looking at messaging. I think you can tell, but it’s maybe a little bit easier in one area because the AI is not as advanced on the, the creative and imagery. However, it is gaining very, very quickly on that.
[00:23:05] Greg Jung: I look at messaging primarily. and I think again, this is where a lot of people think they use AI or they, you know, they’re using AI because they’re writing a prompt, and they’re basically using it like a glorified Google. Prompt writing is a skill, and the better you are at it, the harder it is to detect the AI output
[00:23:30] Lindsey Groepper: Yeah, I agree. and I’ve even seen this in my own content, my LinkedIn content. Um, content that I used AI to help ideate and like I’ll say like, “Can you polish this?” And you know, use my tone and voice. It’s the worst performing content by far. And also, I agree with you. I’ll like go back and read it, I’m like, “Doesn’t even freaking sound like me.”
[00:23:55] Lindsey Groepper: You know? It’s like and the more I re-prompt, the less it sounds like me because it’s taking what’s already out there and infusing that back in there. one of my colleagues, Jake Dahl, calls it, uh, an Ouroboros, which is a snake eating its own tail. Um, and it’s just, that’s what it is. It’s constantly regurgitating what already exists and making more of it.
[00:24:15] Lindsey Groepper: and I, so I totally agree with you on that. And we did a blog post to it, um, Pam Blass, one of our, content writers published it, which was, uh, it was basically like 10 tell-tale, phrases that you used AI. the one that’s, the one that’s killing me right now is like, it’s not X, it’s Y.”
[00:24:32] Lindsey Groepper: That’s everywhere. And I’ll like read a post and I’m like, “Ooh, I’m chilling with this.” And then it’ll end with that. I was like, “No, no, they used AI for this.” so I
[00:24:42] Lindsey Groepper: totally agree with you
[00:24:43] Greg Jung: for me it’s whenever AI gives me something about a moat. It’s always wanting me to talk about building a moat, and I’m like, that is not language most marketers use, so
[00:24:55] Lindsey Groepper: Like, I literally would never use that term,
[00:24:59] Greg Jung: Yeah. I’ve used it twice.
[00:25:01] Lindsey Groepper: in a normal conversation. and it’s crazy because, you had mentioned, um, one of the use cases was looking at, when talking with media and that they’re good at, you know, flagging AI-generated content, but also the AI checkers are also flagging stuff that literally was written by human beings.
[00:25:18] Lindsey Groepper: and it’s coming back as it was AI-generated and people are getting, like, dinged for being overly polished writers. I don’t know if you saw floating around on social media, someone, like, literally uploaded their, like, college thesis from, like, 1975, and it came back as AI-generated. Like, I mean, there’s…
[00:25:37] Lindsey Groepper: Because it was so well-written, which is just insane. Greg, this has been great. Is there anything that we haven’t tackled on this conversation that you want to make sure that we get to today?
[00:25:48] Greg Jung:
[00:25:48] Greg Jung: as we’ve been talking, the, the one area we didn’t really hit too hard, but I’m anxious to see how AI evolves, is in the ad space, meaning digital advertising investment. Almost every platform is basically taking away the, ad buyer, the agency partner that’s, you know, doing the bid strategy.
[00:26:10] Greg Jung: Almost everything is going to an a-agentic type of advertising. I’m anxious to see– I– That’s where I have skepticism because I’m like, am I really just gonna hand over my ad dollars to Google and say, “You know, I trust you to invest it in the way it’s best, you know, gonna perform.” matter of fact, I’m missing a call with our Google team right now.
[00:26:35] Greg Jung: I like to beat them up from time to time on this. But, that’s one area that I’m really interested to see how it evolves because there’s a lot of people that have continued to chase the algorithm, continued to chase… You know, I, I, I like to remind my boss often that if it were a formula, if advertising were a formula, and I knew how much to put in and how much it would generate out, everybody would be doing it.
[00:26:59] Greg Jung: but that’s, that’s one area that I’m, I’m really interested to see. The other area, a-and to kind of pull this back to a SaaS, you know, situation, I mentioned my marketing tech platform, MarketerHub, is built on a technology, you might have heard of it, um, HighLevel, and they’ve been introducing a lot of AI capabilities.
[00:27:21] Greg Jung: Matter of fact, you are able to go in and vibe code a, a brand-new website, connect it to the CRM within the tool through the AI capabilities. Matter of fact, if you go to my website and chat or call my agent, it’s a, it’s an AI agent that transcribes everything. I’m anxious to see how technology platforms in the SaaS space incorporate AI.
[00:27:52] Greg Jung: when I woke up this morning, Alexa had an ad for, I can’t remember if it was Net Zero or they were touting all their AI capabilities. And it, it, it’s kind of become so, democratized, I guess you would say, like, that I-I’m anxious to see the technology platforms that step forward with a meaningful use of AI incorporated in how they make the technology easier to use and better for the customer
[00:28:23] Lindsey Groepper: Yeah. I mean, we– Just like we assume that most, that like all the software that we use is in the cloud. No one, we, you no longer have to say, “It’s a SaaS-based, it’s a cloud-based…” Like that just is what it is. Like I already feel like we’ve reached the point where you don’t have to say that it’s AI-powered or that like what…
[00:28:40] Lindsey Groepper: I, that’s my assumption. I assume that pretty much every technology right now is AI. So like let’s get beyond that. Go back to, but what is it doing for me and how is it improving, and solving my problems? But it’s, yeah, it is completely democratized. It all bleeds together. but I’m hopeful that we are quickly gonna move beyond that and everyone can just st-stop saying AI like we get it.
[00:29:04] Lindsey Groepper: Th-this is, this is the, the world that we live in right now. and I actually don’t care, I don’t care how it’s done, just that it gets done in a way that I want it. and I actually feel that same way about content. I actually don’t care if it’s AI-generated, if it solves my problem and I found it helpful and useful, I, I really don’t care if it was written by a human or a bot.
[00:29:25] Lindsey Groepper: It does not matter to me if I got value out of it.
[00:29:28] Greg Jung: You know what’s interesting, the day before, so July third, the day before Fourth of July, I was getting ready to host thirty family members and friends at my house on the fourth. I had a massive leak in the ceiling of my basement, and water was raining down on my finished basement. And fortunately, I’ve been through this a few times, I knew where the main water shutoff was.
[00:29:53] Greg Jung: But as I was dialing for dollars for plumbers to come on what was a holiday weekend, uh, people started their holiday on Friday, I landed on a local plumber that had implemented an AI voice agent, and that voice agent was great. And within two hours, I had someone at my house fixing the leak, leak, and I had a conversation with him, and I said, the reason you got the business was because you had an AI voice agent that was able to reassure me, schedule an appointment, and coordinate your visit within a two-hour time window on a holiday.”
[00:30:34] Greg Jung: I said, “I contacted multiple others where people didn’t answer or I got a voicemail.” And he said, “You know, that’s great.” He goes, “But you’re kind of an anomaly because most of their customers are older and don’t trust the technology.” So my message is, trust the technology. Trust
[00:30:54] Lindsey Groepper: give them a shout-out. Who was it for our local listeners?
[00:30:58] Greg Jung: Summer’s Heating and Cooling in Noblesville.
[00:31:00] Lindsey Groepper: There we go. Okay. that’s awesome. Uh, you’ll have to pass this episode along to the plumber whenever
[00:31:07] Greg Jung: Yeah. And, and I wrote them a good Google review because I know how, how much that’s valued in Google Search, so
[00:31:14] Lindsey Groepper: Yeah, that’s awesome.
[00:31:15] Lindsey Groepper: well, Greg, I ask all of our guests the same question to send us out, which is if you had a favorite or signature toast to end the episode
[00:31:26] Greg Jung: Ooh. I don’t. I’m
[00:31:28] Lindsey Groepper: don’t have to. I actually don’t either. I asked this question and mine is, is literally just bottoms up, so I don’t have one either, if it’s
[00:31:36] Greg Jung: Perfect. Perfect. That, that works for me. I guess I never take time to toast. I just start drinking,
[00:31:43] Lindsey Groepper: Oh, maybe you should. Maybe you
[00:31:44] Greg Jung: I know.
[00:31:46] Lindsey Groepper: just pause a minute before you down your drink. So we’ll hit, we’ll hit the old bottoms up. Greg, thanks so much for joining me. This was a great conversation
[00:31:52] Greg Jung: Thank you. I appreciate your time.
[00:31:54] Greg Jung: Thanks again to Greg for joining me on SaaS Half Full. I love the idea of marketing encore and the idea of leveraging experience and judgment when it comes to AI in marketing. Hopefully, you took a couple of things away from this conversation.
[00:32:10] I know that I did. We really appreciate the listen. Until next time, bottoms up.