AI search is reshaping how buyers discover and evaluate software vendors, and brand reputation is more important than ever. B2B software brands need a public relations partner that understands both the media and the tech market. With every agency promising the same results, sifting through the noise to find the right agency for your brand can be tough. G2’s quarterly rankings, based on verified client reviews, are a good place to start.
G2’s Fall 2026 Grid for PR Firms names four agencies as leaders based on client satisfaction, market presence, and service excellence. Each has a different strength. Here’s how they compare:
1. PANBlast
Category Leader | G2 Rating: 4.9/5
Best for: Fast-growing B2B SaaS companies looking to earn high-impact coverage and build executive visibility.
PANBlast, formerly BLASTmedia, is part of PAN Global, a leading B2B tech PR firm in the U.S. The agency focuses exclusively on PR for emerging and high-growth B2B SaaS brands, pairing media relationships with narrative development, executive LinkedIn programs and AI visibility services.
Why software companies choose PANBlast:
- More than 20 years of results for B2B tech brands
- Specialized knowledge across vertical SaaS markets such as DevOps, HR tech, legal tech, cybersecurity, climate tech and retail and e-commerce
- Access to PAN Global’s full integrated marketing team
Notable clients: The Predictive Index, Iris Telehealth, Flute
2. PAN Communications
Category Leader | G2 Rating: 4.9/5
Best for: Mid-market and enterprise B2B tech and healthcare companies that want PR connected directly to pipeline.
PAN is an independent global agency serving B2B technology and healthcare brands. Its brand-to-demand model pairs PR with content marketing, demand generation, AI optimization, creative and web services, and more than half of its clients work across multiple service lines.
Why software companies choose PAN:
- Over 30 years of experience with B2B tech and healthcare brands
- Proven work on IPO, M&A, and growth funding communications
- Offices across the U.S. and in London, plus a network of more than 40 partner agencies worldwide
Notable clients: DynaMed, Five9, Seismic
3. Baden Bower
Category Leader | G2 Rating: 4.8/5
Best for: Startups looking for fast press coverage and guaranteed media placements.
Baden Bower takes a performance-based approach to PR, with clients paying for secured media placements around the world. Startups looking for fast credibility and global reach make up much of its client base.
Why software companies choose Baden Bower:
- Guaranteed coverage in well-known publications
- Upfront pricing tailored to startups
- Deep reach into APAC media
Notable clients: BruntWork and SaaS startups across Singapore, London, and San Francisco
4. SmartBug Media
Category Leader | G2 Rating: 4.8/5
Best for: Software companies that want PR folded into a broader demand gen program.
SmartBug offers PR as part of a wider set of marketing and revenue services. The agency has been in business for more than 15 years and is a HubSpot Elite Partner, using SEO, storytelling, and digital content to build thought leadership and drive leads for clients across a range of industries.
Why software companies choose SmartBug:
- PR folded into a full marketing program
- Connected support across the marketing mix
- Extensive HubSpot knowledge
Notable clients: UNiDAYS, CallRail, Changepoint
How G2 Ranks PR Agencies
G2 places agencies on its Grid using two scores, using client reviews and market presence to determine rankings:
- Client satisfaction: Based on verified reviews from real clients
- Market presence and proficiency: Based on factors like company size, reach and growth
Agencies that score high on both earn Category Leader status. G2 updates the Grid each quarter, so rankings reflect recent client feedback.